Why do our products work - NO use of coconut oil!
H Hanane Bziker-El Fizazi

Why do our products work - NO use of coconut oil!

Dec 4, 2023

We've redefined curly beauty by embracing the 'less is more'
philosophy and by crafting formulas keeping it very pure and simple. Our philosophy is also different then most other brands. We avoid certain ingredients that most other brands do use. One of the ingredients we avoid is Coconut oil. 

This is why we do that: 

Coconut Oil: Avoiding Protein Overload for Healthy Hair

When it comes to curly hair care, coconut oil has enjoyed immense popularity and it seems like its in every hairline. Well not in ours. Our whole line is coconut oil free. 

Understanding Protein Overload

Protein overload describes a condition where your hair becomes overly saturated with protein. While protein is essential for hair health, an excessive amount can lead to dry, brittle, and unmanageable hair. Coconut oil, with its protein-rich composition, can contribute to this overload, especially for those whose hair is already high in protein.

Why Some Avoid Coconut Oil

  1. Hair Type Matters: Not all hair is created equal. Different hair types have varying protein needs. Hair that is already high in protein, such as curly or textured hair, may not benefit from additional protein found in coconut oil and could become dry and stiff as a result.

  2. Porosity Plays a Role: Hair porosity refers to how well hair can absorb and retain moisture. High porosity hair can absorb protein quickly but may struggle to retain moisture, leading to protein overload. Coconut oil can exacerbate this issue.

    Maintaining Healthy Hair without Coconut Oil
    There are many natural oils, that can provide the benefits of coconut oil without the risk of protein overload. Such as jojoba, Almond, tamaku, moringu etc. When there are so many alternatives, we make the choice to choose these better alternatives. 

For those concerned about protein overload try to avoid coconut oil.

Remember that maintaining healthy hair is a personal journey, and finding the right products and routines for your specific needs is key to achieving the luscious locks you desire.

Be Pretty. Be Curly. Be You.