Be Pretty, Be Curly, Be You

We've redefined curly beauty by embracing the 'less is more philosophy and by crafting formulas keeping it very pure and simple.

Sustainable Packaging

98% natural ingredients

Curly Girl approved ingredients

Made with love

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Step 1: Cleanse

Choose the right cleanse product your curls always need.

Shop Step 1

Step 2: Condition

To detangle, to nourish, to moisturize and/or ad protein.

shop step 2

Step 3: Style

To create amazing, shiny and bouncy curls that last for days.

shop step 3

Healthy Curls

Healthy scalp and curls. Helps with hair growth

shop healthy

Kids line

Shop our bundle sets in 1 click

shop Kids line

Save money Sets

Buy our bundles in 1 click and save money.

Shop Bundle Set

Travel Sizes

Try me / Travel with me / give me as a present / 100ml sizes

Shop 100ml Sizes

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Can't make a choice?

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Pretty Foundation

Same product different packaging and 2,- will go into the pretty foundation.

Pretty will donate 2,-

THE PRETTY CURLY GIRL RESULTS

WOMAN OWNED COMPANY

Owner & Founder is a curly woman.

FAST DELIVERY

cutt off time = 20:00

CURLY GIRL APPROVED

Experience the difference with our high quality & curly girl approved ingredients.