H Hanane Bziker-El Fizazi


Dec 12, 2023

Why did we choose to be a cg approved curly hairbrand?

Well long story short: The Curly Girl Method is a real game-changer in the world of hair care. Created by Lorraine Massey, this method celebrates and enhances natural curls by prioritizing hydration, gentle care, and avoiding certain ingredients that can harm curly hair.

At its core, the Curly Girl Method emphasizes the banishment of sulfates, silicones, and drying alcohols from hair products. Sulfates, commonly found in many shampoos, can strip hair of its natural oils, leaving curls dry and frizzy. Silicones create a false sense of smoothness but can build up and suffocate the hair, preventing moisture from penetrating. Drying alcohols have a dehydrating effect, which is the last thing curly hair needs.

Understanding your hair's unique needs is also key. Some people benefit from protein treatments to strengthen their curls, while others find success in plopping or scrunching techniques to encourage curl formation.

Moreover, embracing a silk or satin pillowcase and avoiding heat styling tools can prevent frizz and damage. The Curly Girl Method encourages air-drying or using a diffuser on a low heat setting to dry hair gently.

The Curly Girl Method isn’t just a routine; it's a mindset shift towards embracing natural hair in all its glory. It’s about loving and caring for curls in a way that lets them thrive.

Remember, finding the perfect routine might take some trial and error. What works for one person might not work for another, so patience and experimentation are key. Ultimately, the Curly Girl Method celebrates the unique beauty of curls and empowers individuals to embrace their natural hair with confidence.

Finally, the Curly Girl Method is all about Embracing Your Natural Curls. This can only be done of you have the right curly hair products that are benifitial for your curls. 

For those with curly hair, finding the right routine can be a journey but with our curly brand we hope to make it a little bit easier and with our brand we bring you the best curly hair products that really nourish your curls.  

Be Pretty. Be Curly. Be You