Pretty's 5th anniversary - Building a Brand with Heart!
What a Journey It Has Been! Celebrating 5 Years of Pretty Curly Girl
As I sit down to write this, it’s hard to believe that Pretty Curly Girl started just five years ago, on November 18, with only two products. From those first few bottles to now—a thriving range with 35 products across four distinct lines—we’ve come such a long way. And yet, it feels like this is just the beginning!
Starting Pretty Curly Girl was a dream fueled by the desire to help people embrace their natural curls with joy and pride. We wanted to create a brand that didn’t just provide haircare but also helped people feel happy and confident about who they are. Our motto, "Own your curls, be happy as you are," has been our guiding light from day one, especially as I think about my own daughter and all the young curly kids out there who deserve to see their hair celebrated.
WOMAN OWNED BRAND
We are still a woman owned small company and we are proud to work together with other woman owned brands like soulta beauty for the assecoires
When we launched 5 years ago, I could only hope we’d be here one day: offering products designed to meet so many needs, from everyday curl care to specific styling essentials and even a dedicated line for kids. Our commitment to quality, vegan ingredients, and natural formulations has always been at the core of Pretty Curly Girl, and I believe that’s been a big part of our success.
Today, Pretty Curly Girl has become one of the fastest-growing curl care brands. We've expanded beyond expectations, celebrating diverse curls across multiple continents and reaching curly communities in countries I’d only dreamed of.
Building a Brand with Heart
Our journey hasn’t been without challenges, of course, but each hurdle has only strengthened our commitment. The Pretty Curly Girl family has grown far beyond anything I could have imagined in the early days. This community, our fans, our dedicated partners, and every curly-haired person who has supported us have been the heart and soul of this brand.
Seeing people embrace their natural curls with Pretty Curly Girl products has been beyond rewarding. And the feedback, from heartwarming stories to inspiring photos, has fueled our creativity, leading us to innovate and expand.
Celebrating with YOU!
In honor of our five-year anniversary, this month is dedicated to all the amazing support and encouragement we’ve received along the way. We’ll be hosting a series of special events, giveaways, and exclusive offers as our way of saying "Thank You." Be sure to stay tuned on our website, newsletter, and social channels for these special treats!
Thank you for being a part of Pretty Curly Girl’s journey. Here’s to many more years of curls, confidence, and community. Let’s make this anniversary month one to remember!
Love,
Hanan el Fizazi
Owner & Founder
"Building my brand from scratch with passion, vision and determination to change the curly world" 
