Positive impact
Building & Leading with heart – we want to creates real, positive impact in people’s lives and to the world
Leading with heart
Building a Business That Makes a Difference
Today, Pretty Curly Girl is more than a haircare brand. It’s a movement. A statement. A daily reminder that natural beauty matters, and that when you lead with authenticity, you attract a community that believes in your mission. We are part of changing the narrative of what the beauty standard is and we are doing it together.
.Every choice we make is designed to have a positive impact on people and the planet. Because caring for your curls should go hand in hand with caring for the world.
98% -99% natural
Our formulas are made with up to 98% natural ingredients. We carefully select gentle, effective, and plant-based components that nourish, strengthen, and define curls – without unnecessary additives. We say NO to harmful ingredients.
Pure, transparent, and effective. Just the way haircare should be.
We are a company based in the Netherlands an compliance with European cosmetic law.
Recycled Material
At Pretty Curly Girl Products, we believe in beauty with purpose. That’s why we use recycled materials for our packaging—reducing waste, lowering our carbon footprint, and protecting the planet for future generations. Every choice we make is a step toward a more sustainable curly hair routine. Are we there fully? No but step by step we take conscious actions towards the future.
Changing the Narrative
At Pretty Curly Girl, we’re here to change the story. For too long, curly hair was something to “tame” or “fix.” We celebrate it. We create products that honor your natural texture, empower self-love, and redefine beauty on your own terms. With clean formulas, recycled packaging, and a commitment to positive impact, we’re not just caring for curls—we’re changing the curl care industry from the inside out.
VEGAN & CRUELTY FREE
Vegan & Cruelty-Free – Always.
At Pretty Curly Girl, we care about curls, people, and the planet.
That’s why all our products are 100% vegan and cruelty-free – NO animal testing, NO animal ingredients. Ever. Because we care for animals and kindness is also just as important as performance.
